Designing an Asset management brand to be used to show the capabilities of White-Label products to clients. Later developed into a full website.
TOOLS:
ADOBE XD - ILLUSTRATOR - AFTER EFFECTS - PHOTOSHOP
Taking creative lead of the project, from ideation to completed deliverables. Throughout the project, I honed my expertise in various areas, including UX/UI, Branding, Illustration and Motion design.
A key focus for this project was tailoring both content and brand style to resonate effectively with the target user group. Simultaneously, I prioritised efficiency in the design process, ensuring a streamlined workflow without compromising on quality or attention to detail.
Brand Identity
Beginning by establishing the brand identity, considering how colours, logos and illustrations would be used across events platforms, documents and websites.
User Persona
From the established target market it was important the create a user persona to help guide the brand content and address the necessary pain points,
Sitemap
Creating a sitemap helped reduce unnecessary navigation points and established the pages that would need to be designed.
Design System
Creating a design system and modular component library to assist with the website design consistency and design time. This helped the developers reuse code throughout the build to cut costs.
Global Website Design
Creating a 25 page website that follows a consistent style and intuitive user journey, catering the content towards younger investors.
Illustration and Animation
Creating an animation and illustration style was important for an engaging website that meets the needs of the user.
