Rebranding the US region of the popular Qwqer delivery app. The brand is a dedicated same day delivery partner in Los Angeles! Connecting local businesses with reliable, dedicated drivers for seamless delivery solutions.
TOOLS:
ILLUSTRATOR - AFTER EFFECTS - PHOTOSHOP
Challenge
Creating an exciting and fresh brand for the US audience that conveys the trustful and easy-to-use app solution. The client wanted the identity to feel modern but also link to the original 'Qwqer' brand through a bird icon.
Insight
The identity needed to feel like a new day, a fresh start. The brand needed to feel friendly and digital-first as the brand would be primarily represented through an app.
Answer
The identity was inspired by an LA sunrise. The 'LA colour bands' are friendly and colourful, setting the brand apart from bigger well-known delivery companies.
For this project I worked on the full project, from concepts to final guidelines and brand videos.
The brand logo, inspired by a bird, is intended to also look like; a checkmark, a hand, a smile. Giving a positive and inviting style to the brand.
Within the guidelines I took lead on creating inspiring UI for the website and app to ensure consistency with the rest of the identity.
Project while working at:
alongside Henry Carrow and Martin Lawless